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Slim Jim

Creative Strategist 180 - Slim Jim

I spent the majority of my time at 180 Global on the company's largest and most prominent client, Slim Jim. While working for Slim Jim, I took part in strategic planning across all of the social media platforms--X, Instagram and TikTok. Those strategies were successfully utilized on all platforms.

In January of 2022, I was asked to take the lead on the stagnant Slim Jim X account. At the time, the account had plateaued at roughly 180,000 followers. After 1.5 years of my leadership, the account gained 345,000 new followers (for a total of 525,000+) and garnered over 300 million organic impressions. 

This unprecedented and steady growth of the SJ X account was due to several strategies I implemented. First, I developed a rapport with the community through authentic interaction. In addition, I created content based around engaging with and highlighting our users, from promising to "follow back" to responding "meat" every time they replied "meat" to us. Our community always felt recognized. These strategies, mixed with our unique, absurd humor, kept people coming back for more and bringing their friends. 

Highlights of my time with SJ:
 
 - Being a co-creator of the Slimabon relationship--what started as playful "flirting" between SJ and Cinnabon on X resulted in a huge user following and an eventual X "marriage" between brands. The nuptials caused such a stir that Ad Age published an article about them and several other publications mentioned them

- Creating a community so responsive as to get SJ and other meat-related phrases trending on X on dozens of occasions

- Receiving several unsolicited responses from celebrities such as Yung Gravy and Frankie Muniz. Even Mark Hamill dropped in to talk about the force of meat

- SJ and WWE inked a new deal in 2023, and our team was instrumental in the roll out.

- My SJ content was mentioned in several influential publications, including The NYT, Ad Age, The Washington Post, ABC News and Mother Jones Magazine

Poo-Pourri

Creative Strategist 180 - Poo-Pourri

It's not everyday that you get paid to talk sh*t but with Poo-Pourri you do. During my time as a creative strategist for the Poo-Pourri account, I was tasked with growing their Instagram. Every month I was on the account creating content and outbounding for their page, we saw steady growth and increased community engagement.

Mountain Dew Gaming

Creative Strategist 180 - MNTDEW Gaming

Certain strategies I developed for Slim Jim were useful across multiple clients. While at 180 Global, I was tapped to help strategize how Mountain Dew Gaming showed up on X. I worked with our team to implement certain content mechanics that were proven to be effective for the objectives.

Kansas Humane Society

Elliott School Feature
KHS Match
ASPCA Post
Gracie
Laurel and Yanny Reaction
Laurel and Yanny Reaction
Martin
Martin Twitter Reaction
Hero
nine two two
Tom Brady Reaction
Grumpy Cat
National Chocolate Day
Odin
Content Strategist
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My job as Content Strategist at the Kansas Humane Society involves a number of interrelated tasks. My main responsibility is developing marketing content by assessing all factors related to business and customer goals.  I also work with financial development on fundraising campaigns and assist with media relations.  I generate content for all of our social media platforms including Twitter, Facebook, Instagram and Snapchat.
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A few specific events and campaigns I have worked with include Woofstock, KHS's biggest annual fundraiser,  the KHS Meet Your Match campaign, a billboard and social media campaign that featured "online dating profiles" for some of our animals, and various social media posts, some of which have caught the attention of national animal advocacy groups.  
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At top left you will find some examples of my work.  Below that are responses to the work that have been received during my tenure at KHS.
To see more or discuss possible work let's talk >>
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